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Why I left my job to start my own agency… and then scrapped it.

When I graduated from design school, my life goal was to one day own a bustling, buzzing design agency full of other fun creative people doing amazing work for the best and highest paying clients in town (duh). But first I wanted to gain experience in the workplace and learn what I could from other businesses and mentors. This dream was shared by many of my friends and peers, some of whom went for it right out of the gates and started their own companies and others, like me, went to get their first office job and work their way up.

Fast forward ten years and 4 jobs later, including working in-house for brands like lululemon athletica and Luvo inc. and I still hadn’t hit that goal, but I was happy with what I was doing. I liked getting a paycheque every two weeks and as an extrovert I loved being part of a team. And then one day, which seems to happen at every job at some point or another, I wasn’t happy any more and it was time to move on. I had been in my role as a Creative Director for Luvo Inc. for over 3 years and I was getting “the itch” to try something new so I took the leap and started working for myself.

It probably helped that by this time, many of my friends owned their own businesses and I felt some pressure to be an entrepreneur. Not a bad pressure but the “be your own boss” voice was strong and gaining in popularity, especially among my female peers. It didn’t surprise me to find out that women own more than 1 third of all small businesses in BC and Canada.

I quickly got my footing and hustled enough work to make the mortgage payments and get food on the table. I registered my business, hit up social and networking events, and got an accountant to make sure I wasn’t screwing up all that tax stuff. I got a splash page up that showcased my new agency and the services we offered. I was officially a business.

But something didn’t feel right. Sure, I had plenty of contractors my first year from photographers, graphic designers, stylists and website developers, but at the end of the day it was really just me in my home office with my dog Ruthie. I felt like by saying I was an agency, I was lying to people.

Imposter syndrome was creeping in and on top of that I was really lonely.

So, I’ve been running my business, all the while keeping my eyes out for a full-time role at another company. I realized in the process of applying for jobs that having my agency site as well as my personal portfolio site has been nothing short of confusing for everyone — including me. Ten years of my work was on one website, and the agency services were on another. I finally admitted that people aren’t hiring me because I was an “agency” they were hiring me because of a personal connection and because they wanted to work with ME. As a freelancer or small business owner you’re the face of your business and it’s important to represent yourself as clearly and confidently as you possibly can. For me, this has meant scrapping the agency vibe and just being myself as authentically as possible.

Check out my work at

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I’m a Creative Director living in Vancouver, BC. I specialize in brand development, creative strategy and graphic design.

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